Winning the Oscar.

A decoded view of RRR's strategic approach for winning the Oscar. Here is how strategy has been proven to be absolutely vital in making wonders.

A decoded view of RRR's strategic approach for winning the Oscar.

Here is how strategy has been proven to be absolutely vital in making wonders.

See how Big cinemas rely on a strategic approach to make an impact!

Value Creation

RRR's creators focused on creating value for their audience. The film and song were intended to tell a compelling story.

The song's lyrics resonated with the movie's plot and characters, and the melody was catchy and memorable.

Featuring top talent in writing, composing, and performing, the uniqueness of the song is enhanced by the use of traditional Indian musical instruments.

A high standard of excellence was delivered:

A high standard of excellence was delivered: Both its composition and performance were of the highest standards.

The song was composed by M. M. Keeravani, a renowned composer and expert in blending traditional and contemporary music in the Indian film industry and sung by the most talented singer in the Telugu Film industry Rahul Sipligunj and Kala Bhairava who have delivered it gracefully

The dance was Choreographed by Prem Rakshith. As usual, Rajamouli's out-of-the-box ideas have produced a monster hit. Rajamouli as usual known for his out of box concepts has brought together a massive hitbox.

Global marketing strategy:

RRR was marketed globally using a smart marketing strategy. They leveraged the power of social media and digital marketing to promote the film and its music. Music streaming platforms, such as Spotify, Apple Music, and Amazon Music, made "Naatu Naatu" easily accessible to audiences worldwide.

To generate interest in the song, they released teaser clips, behindthe-scenes videos, and making-of documentaries.

As a result, so many people filmed their own clips and videos of the signature step.

In the wake of viral marketing, many celebrities and people have endorsed this song that went trending on Social Platforms.

Brand Strategies leveraging Oscar nominations:

Lastly, RRR creators used brand strategy to place the song "Naatu Naatu" on the list of Oscar nominees.

They knew its unique blend of traditional Indian music and modern western influences would appeal to a global audience, making it an ideal Oscar contender.

They also leveraged their connections in the film industry to ensure the song received its due attention. A nomination for an Oscar followed, and the song was eventually awarded, bringing global fame and recognition to the performers.

Cheers to the Strategic Approach of the RRR Team for Bagging the Oscar and making History!

This is how simple strategy makes a difference for Indian Big Cinemas!

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