The second level, and an equally important one, is the strategy of the business units, which ideally follows the corporate strategy. An organization's strategic plan defines how each business unit will contribute to achieving the overall company goals. We help Small and Medium organizations develop their business unit strategy by:

• Conducting a competitive analysis to identify the strengths and weaknesses of the organization's competitors
• Designing a value proposition to explain how the organization will create value for its customers
• Setting goals for each business unit
• Identifying the key drivers of success for each business unit
• Developing a strategy to achieve those goals